WIPB-TV has received a My Source Community Impact Award for Engagement from the Corporation for Public Broadcasting (CPB).
The My Source Community Impact Awards for Engagement were created by CPB to give well-deserved recognition to public broadcasting stations for their commitment and responsiveness to their communities, providing innovative services on-air, online and on the ground with measureable results and benefits for the community.
This award was given to WIPB for the station's work on a wellness education campaign conducted in 2008. After hosting a day-long town hall meeting with citizens and community leaders about how to best address local health issues, WIPB partnered with Ball State University's Fisher Institute for Wellness, Cardinal Greenway and Muncie Boys and Girls Club to help create a wellness education program for children and families.
The campaign, entitled Make One Change, encouraged youngsters and parents to commit to just one adjustment in their daily habits, to reap lifelong health benefits. Make One Change kits were distributed to 28 local schools, with a total of 13,522 student participants. In addition to the K-12 kits, the campaign included billboards, TV interstitials, bus signs, print ads, radio commercials, posters, classroom flyers, bracelets for students and a banner for each school to display.