Mary is a leader in strategic marketing and branding for higher education, and she’s delighted to bring those skills back to her alma mater. She has strong instincts for creating narratives and characters within an institution’s story and has managed creative teams of writers, designers, photographers, videographers, web developers, and media relations specialists at public and private institutions.
In her current role, Mary partners with the vice president and associate vice president of Marketing and Communications to lead the creative services team and will be evolving the Ball State brand messages and aesthetic.
Previously, Mary led Ball State’s rebranding campaign as director of marketing. She also was the creative lead of “Ball State Bold”—a successful $211 million capital campaign—from crafting the name to developing the nontraditional components of its highly segmented marketing mix. Amid the national recession, the campaign surpassed its goal.
In between her times at Ball State, Mary was vice president for communications and marketing at Rose-Hulman Institute of Technology and was a strategic marketing consultant on fundraising campaigns for other national universities.
Away from the office, Mary loves reading and writing and is a certified yoga instructor.