If you work in sales and are looking for a credential that demonstrates your management skills, Ball State offers one of the few graduate certificates in sales management in the country.

This certificate is ideal if . . .

  • Your goal is to manage a sales team
  • You want to fine tune your sales skills
  • You’d like to make a career change and have no sales background

Our certificate puts you 12 credits closer to one of the few MBAs with a sales management concentration in the country because you can apply the course work to the MBA.

Our course work recognizes that gone are the days when the sales person holds the information that the customer needs. Having researched a retailer’s website or blogs, customers come to the transaction more knowledgeable and pro-active, due in part to the seller’s effective blending of sales and marketing.

With the certificate in professional selling and sales management, you will become a sales professional who can . . .

  • successfully build and manage buyer-seller relationships
  • select, develop, compensate, and manage salespeople
  • lead with your organization’s strategic objectives in mind
  • be a driver of today’s exciting global economy 

Program Requirements



Required Courses

  • MKG 625 Professional Selling Skills and Practices
  • MKG 630 Customer Relationship Management
  • MKG 635 Sales Management
  • BUSA 603 Fundamentals of Management and Marketing
    or MBA 671 Marketing Management

We’ll help you plan your courses: BUSA 603 or MBA 671 will depend on credits from your undergraduate degree.

Course Delivery Options

We offer three options: On campus, online, or hybrid. Outcomes are the same for each, and you’ll learn from the same distinguished faculty.

Here at Ball State, you don’t have to sacrifice quality to pursue a graduate certificate online. As a virtual learner, you’ll access the same quality coursework, discussions, and distinguished faculty as on-campus students.
If you prefer in-person interactions with your professors or peers, then pursuing your graduate certificate on campus is the right choice for you. You’ll also have access to numerous on-campus opportunities.
Our hybrid approach offers the best of both worlds—the convenience of online learning with the benefits of face-to-face interaction with instructors. You can work with your advisor to determine which courses to take online or on campus.

Ready to Apply?

If you’re prepared to take the next step in your academic or career journey, then we want you at Ball State. Please review the criteria and steps necessary for admission. Apply now.

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