Master the art of effective branding tactics and strategies with a specialized focus on sports within our Strategic Communication program! You'll develop impactful content tailored for sports brands, advertising, public relations, or integrated campaigns, sponsorship activations, and community engagement initiatives. Experience diverse communication formats including brand storytelling, crisis communication in sports, athlete endorsements, and more, preparing you for dynamic roles in sports communication and marketing.
Through hands-on experience and digital proficiency, you'll capture the excitement of sports through innovative approaches, gaining insights into sports branding strategies and sponsorship dynamics. Engage in immersive learning opportunities in advertising and public relations, exploring the intersection of sports, society, and strategic communication.
Sports students can also expand their knowledge through majors in journalism, media design and development, or concentrations in advertising and public relations, as well as optional concentrations in media analytics or event planning within the Strategic Communication program.
Our curriculum emphasizes empathy, ethical communication practices, and critical thinking — essential for navigating the complexities of sports communication. Join a supportive community where peers, career-focused opportunities, and dedicated faculty provide a solid foundation and ongoing mentorship throughout your academic journey and beyond graduation.
Career Paths: Graduates specializing in Sports can pursue various roles, including sports media relations manager, sports PR specialist, sports communications director, sports marketing manager, sports social media manager, sports event coordinator, sports brand manager, sports digital content strategist, sports crisis communications expert, sports sponsorship manager, and more.
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If you’d like to learn more about our Strategic Communication Major, complete our online form. Or one of the best ways to get a true feel for Ball State is to see it for yourself, so schedule a visit today! And if you’re ready to apply, review our admission requirements and complete our online application.