Sponsored Social Media Policy: This policy is intended to outline the appropriate and effective use of Ball State University-sponsored Social Media Accounts.
Social media is a valuable platform for timely communications about news and events at Ball State University. It also gives the University and its units the opportunity to build and promote an engaged community — while carrying real potential to impact the University's reputation.
This policy governs the use of all Ball State University-sponsored Social Media Accounts and applies to all University colleges, departments, offices, programs, and units, including faculty, staff, students, volunteers, and anyone involved in the use, administration, or management of a University-sponsored account. It establishes requirements for account registration and administration, acceptable content and discourse, federal accessibility compliance under Title II of the ADA, the use of artificial intelligence in content creation, influencer and paid partnership arrangements, and more.