Why Strategic Communication Major? Every organization across various fields, whether for-profit or non-profit, needs an expert to create evidence-based communication plans to effectively reach their target audience through both online and offline channels.
We are media content creators. Strategic communicators work to generate creative content and communication strategies for all media platforms—social media, digital media, website, blogs, podcasts, videos, apps, and more!
We are decision makers. Strategic communicators determine messaging and plans through research to execute activities such as Super Bowl campaigns, events, and influencer marketing. They represent organizations with the aim of shaping brand image and reputation.
Concentration Areas
All SJSC students are required to complete 27-33 credits of core courses. In addition to these core credits, each major or concentration requires an additional 15-18 credits. Consequently, students can pursue multiple majors or concentrations within SJSC’s three main fields— Journalism, Media Design and Development, and Strategic Communication— across 11 different concentrations, while fulfilling the 120-credit university requirement for graduation.
Within our Strategic Communication major, you’ll get to further develop your expertise in one of three specialized areas: