December 9, 2013
Small Biz Survival: Want to keep your customers through the holidays? Know their names and ask these 6 questions
When the aisles are packed and checkout lines are long, customers will shop at trusted retailers that place a premium on knowing their needs, says Ramon Avila, a marketing professor and the founding director of the H.H. Gregg Center for Professional Selling at Ball State University.
Topic: Miller College of Business