Ball State University trademarks are any marks, letters, nicknames, or words associated with Ball State University. These trademarks are used to identify the University, it's athletic programs, documents, publications, and products.


Ball State University has chosen Collegiate Licensing Company to manage its licensing program, ensuring the marks of the university are used appropriately, in good taste, and with quality reproduction.

Any producer of products bearing any Ball State University marks must have a license before offering those goods for sale. The Barnes & Noble University Bookstore does hold the exclusive right to sell items on campus.

Obtain a License

To obtain information or a license, view the Collegiate Licensing Company website.

Get a License 


All uses of the Ball State University logo and trademarks require approval of the artwork and/or samples.

      Review the Ball State University Trademarks and Licensing Program Policy and Procedures (PDF).

      Fundraisers and sales on campus

      Academic or athletic groups may sell approved fundraising items online by contacting BSN Sports rep Aaron Daniels at or visiting the BSN Sports webpage at However, recognized student organizations using a Ball State Organization Fund must follow the guidelines in their handbook. See next section.

      Student Organizations

      Student organizations that have items produced bearing the Ball State University identifiers, marks, or logos are required to buy them from licensed vendors. Please see the guidelines in the Student Organization Handbook for usage directions under "Use of University Name, Logos, and Branding" and under "Selling Merchandise" for full details.


      Ball State University is a member of the Fair Labor Association and the Worker Rights Consortium (WRC).

      The Fair Labor Association consists of consumer, human, and labor rights groups, including the International Labor Rights Fund, the Lawyers Committee for Human Rights, the National Consumers League and the Robert F. Kennedy Memorial Center for Human Rights, as well as 150 universities and colleges, leading apparel and footwear, manufacturers and retailers.

      The Fair Labor Association monitors manufacturers of licensed products for their adherence with their FLA Code of Conduct which addresses: legal compliance, environmental compliance, ethical principles, and employment standards.

      The Worker Rights Consortium is an independent labor rights monitoring organization, conducting investigations of working conditions in factories around the globe. Their purpose is to combat sweatshops and protect the rights of workers who make apparel and other products.

      The WRC conducts independent, in-depth investigations, issues public reports on factories producing for major brands; and aids workers at these factories in their efforts to end labor abuses and defend their workplace rights. The WRC is proud to have the support of over 175 college and university affiliates and our primary focus is the labor practices of factories that make university-related apparel.