Students working together in a computer lab.

When you wear your favorite outfit, sip your latte, or download a popular catchy song, you are touching the result of marketing. Behind it all are creative brand managers, savvy market researchers, and problem-solving sales reps, along with scores of other strategic marketers. They delve deep into consumer lifestyles, identify niche markets, and analyze consumer insights to understand how consumers interact with the world and use the products they encounter.

Our bachelor’s degree in marketing explores all these issues and more. As a student, you’ll engage in every aspect of the marketing world and immerse yourself in hands-on learning and internships.

Our Two Centers

Mark Mayer instructing students

Achieving Academic Excellence
Mark Mayer

Happy and healthy. That’s what marketing professor Mark Mayer wants for all kids. He evaluates how to develop uplifting ads to tackle childhood obesity. Learn more about his work.

Your experiential learning begins with our two outstanding centers: 

  • The Center for Professional Selling: One of just 23 full members of the University Sales Center Alliance, this center provides hands-on learning and networking opportunities, including a national sales competition, the nation’s largest sales job fair, and access to sales professionals.
  • The Center for Advancement of Digital Marketing and Analytics: A hub for cutting edge social media tactics and trends, this center’s focal point is the Social Media Lab—which equips students with digital marketing and analytics skills—and Social Media Center—which supports MoovMedia, our student-run marketing agency serving Ball State and its business community clients.

Major Requirements

Our curriculum explores the full spectrum of marketing, including advertising and sales, social media, product design, buyer expectations, and managing customer needs while creating and maintaining relationships with customers and suppliers.


Total: 120

Classes You Will Take

A few of the classes you will take include:

  • Consumer Behavior
  • Professional Selling
  • Marketing Research and Analytics
  • Marketing Strategy

View Degree Plan (PDF)

For a complete list of all courses and their descriptions, please see our Course Catalog.

View Catalog

What Can You Do with a Degree in Marketing?

An undergraduate degree in marketing from Ball State will open up varied opportunities in such career fields as:

  • advertising
  • insurance sales
  • Internet marketing
  • marketing communication
  • product/brand management
  • professional selling
  • retail management and sales
  • social media marketing

Paying for Your Education

Department Scholarships

About four of every five students receive some kind of merit- or need-based assistance with their tuition and fees. On top of the dozens of options our university offers its students, Miller College of Business gives several awards every year to its own students. Learn more.

Ready to Apply?

Are you interested in an undergraduate degree in marketing? The first step is to apply as an undergraduate to Ball State University. Start the journey today.

Apply Now

Want to Learn More?

Place matters, and that is particularly true on our beautiful campus—our size, our people, our culture, and our amenities. Come see it for yourself by scheduling a visit through our Office of Undergraduate Admissions. Or if you'd rather speak directly to someone in our department, feel free to call or email us.