The Department of Marketing equips you to join the dynamic and rapidly evolving world of marketing. As a student, you will become an analytical and strategic thinker who is able to build relationships and make decisions, create real-world business solutions, and develop and execute marketing plans. After graduation, you will be ready to work for a range of businesses, not-for-profit organizations, and public-policy groups in a variety of roles such as brand manager, advertising account manager, sales manager, retailing and distribution manager, and marketing researcher.

marketing professor lecturing

Marketing Major

Bachelor of Arts or Bachelor of Science

Immerse yourself in the exciting world of marketing. Our undergraduate degree will prepare you for a career in advertising, sales, Internet marketing, marketing communication, product brand management, social media marketing, and much more. Learn more.

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Professional Selling Major

Bachelor of Arts or Bachelor of Science

A bachelor’s degree in professional selling teaches you the professional selling process, how to build trust, how to engage in persuasive communication, how to use the latest technology to work smarter, and what to expect from a career in sales management—all taught by outstanding faculty with real-world sales expertise. Learn more.

Minor in Digital Marketing Strategy & Analytics

Build social media marketing campaigns and eCommerce websites. Understand how content marketing and search engine optimization are used to attract leads and drive business growth. Learn more.

Minor in Marketing

Perfect for majors in telecommunications and fashion merchandising, our minor in marketing will ground you in the principles of marketing and economics to make you a more effective professional. Learn more. 

Minor in Professional Selling

Our minor in professional selling gives you a grounding in the professional selling process, including how to build trust, how to engage in persuasive communications, and how to use the latest technology to work smarter. Learn more.

A sales student listens to a lecture.

Sales Concentration

Master of Business Administration

Ball State’s prestigious MBA program offers a sales concentration that will prepare you for a wide range of professional marketing-related roles across industries. Learn more.