Our Palette

Color is a strong element in our brand identity. Cardinal red and white are the official colors of Ball State University. These colors unite every unit, from academic areas, to Athletics, to the Ball State University Foundation, to recruitment.

Consistent use of these colors will help the University build strong connections and affiliations, especially with external audiences.

Primary Colors

Cardinal Red

PMS 200
C:3, M:100, Y:70, K:12
R:186, G:12, B:47
HEX: BA0C2F

White



C:0, M:0, Y:0, K:0
R:255, G:255, B:255
HEX: FFFFFF

Dark Gray


PMS 425
C:48, M:29, Y:26, K:76
R:84, G:88, B:90
HEX: 54585A

Black



C:0, M:0, Y:0, K:100
R:0, G:0, B:0
HEX: 000000

To ensure consistency and vibrancy, Cardinal Red should never be screened (tinted or set to a lower opacity than 100 percent). When a vendor has only standard color swatches that don’t match our specific red, make every effort to find the closest pure red (no burgundy, rust, orange, or pink tones). If a standard pure red is unavailable, use white or black.

Supporting Colors

Green


PMS 2298
C: 33, M: 0, Y: 72, K: 0
R: 186, G: 213, B: 126
HEX: BAD57E

Yellow


PMS 122
C: 0, M: 11, Y: 80, K: 0
R: 253, G: 222, B: 105
HEX: FDDE69

Blue

PMS 2185
C: 100, M: 38, Y: 17, K: 2
R: 0, G: 121, B: 167
HEX: 0079A7

Light Blue


PMS 304
C: 38, M: 0, Y: 8, K: 0
R: 174, G: 219, B: 233
HEX: AEDBE9

Supporting colors are intended to assist as visual organizational elements such as tasteful callout features and sidebar boxes. Secondary colors must never replace or overwhelm Cardinal Red and should only serve to add to the design.