You don’t need to start a project from the ground up every time. Our templates offer a convenient way to produce different marketing communications with university branding already in place.

Email Signature

Email Signature

You may add a Ball State University We Fly graphic to your email signature.

Download Brand Graphic


View Microsoft's instructions on editing and adding images to your Outlook email signature.

After adding the We Fly signature graphic, it should look similar to the example below. If the graphic looks too large, try another file version from the folder in


Charlie Cardinal
Director of Marketing
Marketing and Communications
Ball State University
Phone: 765-285-5555

e-Letterhead Templates

Create professional Ball State branded e-documents using Microsoft Word. Each template features a header with the Ball State logo in either a horizontal or vertical orientation.

Images and Graphics

Marketing Photos

Browse and download images from our selection of high-quality marketing photos for use in your print or digital marketing materials. For photos related to your particular area, contact your account strategist to schedule a photoshoot.

Download Marketing Photos

Pattern Photos

Stripe Pattern

Branded patterns can be used to add visual interest and texture where appropriate. While multiple patterns can successfully be used in tandem, it’s advised to stick to one or two patterns per piece. Patterns should be a supporting element of the piece—never the focal point.

The textural photos should be evocative of the campus, simple yet recognizable in their details, with thought as to how they can be utilized as graphic elements in print and the web. Also important is maintaining negative space in the composition. This look translates best in digital format.



  1. In Photoshop, add a layer filled with cardinal red on top of the photo.
  2. Set the layer blending mode to multiply.

"We Fly" Graphic & Banner

We Fly Banner Graphic

Enhance your materials with the "We Fly" graphic and banner elements.

Download "We Fly" Graphic & Banner

Zoom Background Graphics

Display a graphic as your background during a Zoom meeting.

Download Zoom Backgrounds

PowerPoint Template

Download our Pattern PowerPoint template to create a Ball State branded, professional presentation.

Social Media Avatars

Ball State University red background social media avatar

Official University social media accounts that represent colleges, departments, programs, or units are encouraged to use branded social media avatars to distinguish themselves in their audience’s feeds. You may use the downloaded file for all major social media platforms.

Download Avatar


  • Depending on the device and platform, your avatar is often small and cropped into a circle. You want to maximize space to ensure your avatar looks great.
  • Remember your avatar is never alone and will always be paired with your profile name. Your profile name (or handle) will always appear next to or below your avatar. We recommend spelling out your college, department, office, program, or unit name wherever possible. This allows you to minimize text in your avatar.
  • If the social media platform allows for custom colors, consult the accepted brand colors to enter the correct values for your account.

Social Media Cover Photos and Templates

University social media accounts can incorporate official Ball State imagery on their social platforms through use of cover photos.

Video Assets

Below are assets you can download and use in your Ball State videos.

Lower Thirds Template

female student with lower third first and last name as a template

This branded template allows you to easily add text to your video in a title-safe area of the screen. Download the template.

Bumper Slides

Ball State University bumper slide example

Branded bumper slides can be added to the end or beginning of your videos for a professional look and feel. Download the images.

YouTube Assets

Below are assets you can download and use in your YouTube-bound videos. To learn how to incorporate these assets and upload a final video to YouTube, read our process guide.

Thumbnail Templates

Thumbnail YouTube

Branded thumbnails are for videos uploaded to YouTube. Find a template.

End Cards

End Card YouTube

End cards are images that provide a branded layout to place recommended videos or playlists and to encourage channel subscriptions. Download an end card.

Canva Resources

If you use Canva, please find our brand resources for Canva below.

Style Guide

Style Guide

Download the Ball State Brand Style Guide for Canva. 

Flyer Option 1

Flyer 1 Option

Branded flyers allow you to easily add text and pictures to a flyer template to create personalized marketing and communication. Download the template.

Flyer Option 2

Flyer 2 Option

Download the template to personalize your marketing and communication.


Facebook Post

Facebook Post Option

This branded template allows you to easily add text and pictures to your Facebook post. Download the template.


Instagram Post

Instagram Post Option

This branded template allows you to easily add text and pictures to your Instagram post. Download the template.