Typography is a powerful tool in the development of a visual presence—giving a cue that our communications are coming from the same place. 

A menu of typefaces has been selected to coordinate with the Official Ball State University Beneficence Mark.

About Typography

Be aware that every typeface variation—from font selection to weight to stylizing (italic, bold), to color to point size—adds a layer of emphasis. Too many variations can be hard to read and difficult to navigate.

Our Fonts

Our brand fonts are Helvetica Neue LT Std and Open Sans (web text only).

Helvetica Neue LT Std

Individual licenses can be purchased online if you do not have Helvetica Neue LT Std. The simplest way to purchase these fonts is at myfonts.com.



Open Sans (web text only)

Download Open Sans.


Open Sans font sample