Quick Facts

  • Delivery: on campus with many online course options
  • Credits: 18-22

This concentration is one of four in our bachelor’s degree in Data Analytics.

In social/behavioral data analytics concentration, you will develop hands-on experience in computational mathematics and statistical applications for addressing high-volume data needs that are not readily addressed in standard technical degree curricula. With this concentration, you will be able to apply those skillsets in sectors such as psychology, criminology, politics, demography, and/or sociology to discover patterns, relationships, and trends in large datasets and communicate those findings to stakeholders.

Skillsets you will earn with this concentration include:

  • Social and Behavioral Data Acquisition, Processing, Analysis, and Reporting
  • Social and Behavioral Data Visualization
  • Statistical Models and Tools for Analyzing Large Volumes of Data
  • Computational Skills in Python & R

Potential Career Paths:

  • Data Manager
  • Demographer
  • Quantitative Sociologist
  • Quantitative Psychologist
  • Data Engineer

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If you’d like to learn more about this concentration, complete our online form. Or one of the best ways to get a true feel for Ball State is to see it for yourself, so schedule a visit today! And if you’re ready to apply, review our admission requirements and complete our online application.

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